This type of SEO refers to making sure the backend elements of a page are optimized for search crawlers. An on-page SEO audit would include checking meta descriptions, meta titles, image alt text and compression, and more. The SEO Audit 365 tool is very user-friendly, and the interface is easy to understand.

These links damage the user experience for visitors and can impair the credibility of your site. For those who monetize sites with display ads, it can even prevent ad providers from allowing ads on your site. More visitors will click on your website in the search results if it has a captivating meta description.

Track the progress of search rankings over time by country, language, search engine and device type. In some cases, agencies can complete SEO audits in as little as one week, though this expedited timeline tends to include an additional fee. If you’re using a free SEO checker tool, you receive your results instantly. Companies that invest in SEO audits have a reason; they want to improve their SEO.

Optimize your digital marketing strategies

Of course, the results you get will vary based on which option you choose. (Here at Bruce Clay Inc., we spend up to 160 hours preparing, delivering, and following up on each audit.) SEO expertise is not a core competency of many businesses. With an SEO audit, you can discover what is wrong and what you need to improve.

Yes, you can download a PDF file with your SEO check results by clicking on the “PDF Export” button right at the top of the results page. You can choose between a short and a complete version of the report and even upload your company logo to generate a personalized report. Please note that this is a feature of the PagesMeter Premium plan. If you’re running a multilingual website, you need to regularly check if your hreflang tags are implemented correctly. Otherwise, Google might not serve your audience the right version of your website.

Google will surface a whole bunch of key metrics in an easy-to-understand interface. This free SEO tool will inform you how many valid items it has detected for rich results and if the page has been successfully crawled. Note that AI tools may hallucinate and generate incorrect information. Verify any information you get from AI tools before using them. It also tells you the good characteristics of the page for ranking, so you keep them as is. This free SEO tool lets you look at the search term’s popularity per region and other related search queries on Google.

Google Search Console is another tool offered by Google and designed to help web admins better understand their websites. It’s a great diagnostic tool that can tell us how your SEO efforts are working – and whether there are any immediate areas of concern. Google Analytics is a free tool that is one of the best available SEO Anomaly for tracking your website’s performance. Google likes to keep certain information about its search engine algorithm under wraps, but it’s generous with information about how your website is working overall.

Preparatory steps of a technical SEO audit

In simple terms, when you search for something online, search engines sift through their index to find relevant pages. They then use algorithms to rank these pages, placing the most relevant and high-quality results at the top of the SERP. It’s a good idea to audit your campaigns when you launch them to make sure they’re set up for success.

• Depending on your business, you may find a small agency meets your needs and budget.
• See this related guide on how to optimize content for SEO which includes tips on making the page more SEO-friendly, link-worthy, and shareable.
• Instead of scrapping everything, we decided to consolidate the information.
• PPC, on the other hand, is a form of paid advertising where you pay for clicks.
• “How to Do Keyword Research” is a better-optimized H3 than “how to conduct keyword research,” because it has far more volume.
• With that in mind, your first step should be to ensure that your business has an active Bing Places profile.

Sometimes "penalties" come in the form of unknowns, without manual actions, and teams are left to try and figure out what issues may be causing a loss in rankings. As a last resort, one strategy I personally have had success with is rebranding, changing the website domain, and relaunching the website. This is never the ideal scenario, but it is something all teams need to consider when other recovery attempts are failing. The issue stemmed from schema markup being automatically injected into pages but failing to match the on-page content. Through strategic updates and a well-written appeal, I not only resolved the penalty but restored the site's search visibility and credibility.